When Lawrence Snow decided to open a new plumbing business in the Salt Lake and Utah County market, he and his son were a two-man and one-truck operation. At the time, Valley Plumbing & Drain Cleaning had worked with other digital marketing companies but struggled to find one that could keep their messaging consistent and truly understood their market to help them to scale the business. That's when they decided to partner with Plumbing & HVAC SEO and haven’t looked back since.
Establish a dominant position on Google for all “water damage restoration” related keywords searches
Great websites for home services businesses are built to convert. We develop our websites with the end user in mind & optimize for search engines to deliver maximum leads and sales.
Helpful content rich with important keywords you want to rank for helps you build trust with your ideal customers as well as with search engines.
Paid search engine marketing allows you to show up in the paid listings at the top of search results pages when customers search for your services.
Tracking and measuring key performance indicators allows us to routinely fine-tune your paid and organic campaigns to get you the best return on investment.
We take a comprehensive approach to Internet Marketing that we call our Digital Dominance Method.
We employ routine analytics and key performance indicator tracking to ensure Valley’s PPC campaigns are running at peak performance in the Utah and Salt Lake County market. We execute routine split testing, tweaking, and fine tuning to make sure they are getting the best return on investment. We use our interactive dashboard to capture real-time insights into how SEO and PPC campaigns are performing. This information is crucial to see what their reach is, what areas are driving the most clicks and interactions, as well as the estimated return on investment.
We conducted an audit on Valley Plumbing & Drain Cleaning’s current campaigns and online presence. We performed research in their area to see how potential customers were searching and carried out a competitor analysis. Once the research was complete, we created a tailored SEO strategy for Valley Plumbing & Drain Cleaning to help them rank well in Organic and Maps searches.
Consistency is key when it comes to digital marketing. Valley Plumbing & Drain Cleaning does this extremely well to begin with. Their slogan, “The Truck with the Duck” can be seen all over their trucks, on their website, PPC landing pages, and social media. They maintain consistent Unique Selling Points (USPs), such as “upfront pricing”, “on-time arrival”, and “24/7 live answer”. These USPs are displayed in key locations on their website to drive conversion and reinforce their brand.
“Anybody can do digital marketing. But you need to find somebody that has industry experience, knows what keywords to use, knows the demographics of who we work with, why people work with us. I’ve seen other digital marketing companies out there that just throw stuff out there and see what sticks but then they don’t change it. It’s a one hit wonder. I just want to make sure that our customers see us consistently through every medium we have out there. Our look and feel is the same and that’s key. If every piece of the puzzle is different, then you have 5 different companies instead of one company that’s the same. So that’s why going with companies like Plumbing & HVAC SEO, you’ve seen them do it with other companies. ”
Five years after partnering with Plumbing & HVAC SEO, Valley Plumbing & Drain Cleaning has grown from 1 truck to over 18 trucks and 3 excavation crews. There is no doubt that Valley Plumbing & Drain Cleaning has become a household brand name in Salt Lake and Utah Counties. They are growing consistently, and have even acquired two companies, both of which now use Plumbing & HVAC SEO for their digital marketing services.
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