Are You Being Left Behind?

The rules for marketing your plumbing business have changed. Some of the media you may have been using to advertise are probably no longer bringing the results they once did.

• Newspapers are a dying breed. Fewer and fewer people read them. Your ad in a newspaper reaches an uncertain audience who may not even notice it before they turn the page. And unless they're specifically looking for a Plumber, it's a hit-or-miss proposition.
• The Yellow Pages is another medium whose time is quickly passing. Who bothers to look anything up in them anymore? On delivery day, many people just take the phone book directly from the doorstep to the recycling bin with no stops along the way.
• Forget about flyers left on windshields or hung on doors. You could spend a fortune plastering the town, and never know if you're reaching the right people.
• And you have the same problem with door-to-door direct mailing. Unless they happen to need what you offer at the time they read your letter, they may forget all about you.

The easy way. They're doing a quick search on the Internet. Statistics reveal that 97% of U.S. Internet users research shopping information online, and 51% describe their approach as "Shop Online, Purchase Offline" (NPD Group). We also know that 70% of online searchers are looking for local businesses and services (Kelsey Group). You have to agree, it's so much easier than pulling out the Yellow Pages. You just punch in the city and "Plumber" and Google spits out a list of choices.

And when that list appears, where do you want to be? Obviously, somewhere on the first page, as close to the top as possible. You want to put yourself right there where people who live in your area, and who are looking for you, will see your name quickly. You want to get
their attention right away.

Now, if you're not all that familiar "Internet marketing," the thought of it may concern you a little because you're not sure what it will require of you.

On the other hand, perhaps you have been involved with social media marketing on Facebook; or you've done some "pay-per-click" advertising; or maybe you even have your own website . . . and you're wondering what I have to offer that's different from that.

Well, what I'm talking about IS different. WAY different.

I'm talking about a completely different form of Internet marketing that doesn't require you to build a new website, know about search engine optimization, or ever think about "pay per click." It's a powerful, proven medium that reaches exactly the people you want (in fact, they can't avoid you), that is competitively priced, and that brings consistent results.

I'm talking about something called "Google+ Local."

Like I said, you may not have heard of it. In fact, the people who are using it to find you may not even know about it. It's "hidden." You see, people are automatically directed to Google Places when they search for a business on Google or Google Maps, whether it's on their computer or their iPad or from their Smart Phone. Your prospect enters the search terms, and when the all-important results come up, your position on the page determines your future. If you're on that first page, near the top, your chances of being called and gaining a new customer increase exponentially. But if you're not there, they'll be calling your competitor.

How many times can you afford to let that happen?

Well, it could be happening right now. If you have a minute, you can see what I'm talking about. Do a quick search on Google for "Your City + Plumber". Look at the results page. Where are you? Are you somewhere toward the bottom of the list, buried a couple of pages back by default? Are you on the list at all? And who IS on the list? That's who's getting the calls that could be coming to you.

Let Me Do the Work to Put YOU on the Map!

I hope you're beginning to see the value of finding out more about Google+ Local. But be  warned, using it right takes quite a bit of know-how and finesse, or you're better off not getting involved  at all. Do it wrong, and you could end up buried in the back. Even worse, you can get "blacklisted." Now, you don't want that to happen because then you'll miss out on the most powerful marketing method available today. If your name is not showing up when your prospects are doing a search, they'll end up going with whoever does show up. Do you really want your competitor to end up getting all that traffic that was supposed to find YOU? It's critical that you establish a presence on Google+ Local. That's where people are looking for plumbers. But you don't have to spend the time to educate yourself on the best way to use it. And you don't have to pay one of your staff to spend hours in trial and error trying to figure it all  out. Not when you have me. I have developed a proven system for systematically getting my Plumbing clients in competitive markets across the United States to the top of the Google Map in their area. Take a look at a few case studies by clicking here.

But I'm good at it. And I know I can work the system for your benefit.

Imagine how you'll feel when you go to Google and type in "Your City + Plumber", and when the results come up, there you are, right near the top -- front and center before the people who are specifically looking for your Plumbing Services. People are looking for you every day, and now you are right where they can find you.

There's so much more I want to tell you about building your Plumbing Business using this remarkable Internet tool. Please give me the opportunity to show you how I can help you make Google Places work for you -- affordably, easily, and effectively. Just call me so we can talk about the marvelous possibilities: