3 Types of Plumbers, Which One Are You?

In this ever changing world of marketing, your plumbing business falls into 1 of 3 different types, I ask this simple question, which one are you?

1. Been Doing It The Same Way Forever:
   You've been in business for 30+ years, you were successfully doing push advertising for the longest time. Placing ads in the Yellow Pages and local print publications. Business was great, the housing market was rocking and your business was growing by leaps and bounds. Then one day things got a little slower, the real estate industry tanked, the Yellow Pages stopped getting the results it used to. You keep moving forward lowering your prices and competing as the low price leader, trying to get everything you can. Internet marketing is not for you because you never did it that way, what works for you is what always worked for you. Yet your business is slowly declining month by month.
2. I Never Advertised A Day In My Life:
   You stand tall proudly saying "I never advertised a day in my life" as if it's a feat of pride, after all you don't waste money on advertising. You know something no other plumber knows, you're smarter that everyone. Yet you are still on your own, a one man show,  just getting by, living but breaking your back for the last 20 years.
3. Open Minded Savvy Business Man:
   You've been in business for 25 years, you advertised in the Yellow Pages and did lights out business during the Real Estate bubble. The real estate market crashed, and the Yellow Pages really slowed down. Yet business is better than ever. You knew the Internet was the place people were now going to search for local plumbing services. You also know the power of social media and how it's the new word of mouth marketing. On top of all that you understand the importance of keeping your name in front of your customer on a monthly basis using a good email marketing campaign. Your business is solid and growing every year.

So which plumber are you? Plumber #3 is the smart plumber, the forward thinking guy, the one who understands where to invest his marketing dollars. He has lived through the same times as 1 and 2 yet his business is growing at a rapid pace. It's his forward thinking, his ability to adapt to the times that keeps his business in the black.
Sit back analyze your business and see which plumber you are.