Making YouTube part of your marketing strategy
Content marketing is crucial for gaining more customers for your Plumbing or HVAC business via the World Wide Web. While there is always a place for informational text-based posts and pages, videos can actually be more effective for generating maximum audience engagement and a higher conversion rate.
YouTube has become an increasingly popular engine for search, and is second only to Google when it comes to do-it-yourself projects and other helpful videos; in fact it is actually the third most popular site on the Internet. YouTube is highly featured on a typical Google search, so it is important that your specific channel must be optimized in much the same way as your website. When performing a search on YouTube you will notice that its setup mirrors Google with paid listings at the top and organic results below them.
How to get a vanity URL
All successful YouTube channels must have a visually catchy icon, banner, a name and a vanity URL that coincides with your company. A vanity URL ensures a more streamline connection, a better click through rate, and increased user traffic. This type of domain actually incorporates the name of your company rather than a mess of seemingly random letters and numbers. However, to receive a vanity URL there are some stipulations that must be abided by in order for this to be possible. Your channel has to be active for at least a month and have 500+ subscribers to turn those letters and numbers into a coherent and applicable URL. You also need to have uploaded channel art and an icon photo to claim the domain that you desire.
Getting your YouTube channel to rank
Informative YouTube videos are perfect for Plumbing and HVAC businesses, as existing customers and prospects always have questions in regards to these specific industries. By answering inquires through the utilization of strong video content you can establish yourself as an expert in your field and gain more leads due to the fact that you are providing extremely helpful direction to people who are in need of your services.
Incorporating widely used terms that correspond with your business in the channel keywords, title, and description of each video will help to improve your YouTube ranking. There are several useful tools such as Keyword Planner in Google AdWords that can help you to generate an effective list. When writing a description for your video try to make it as detailed as possible for a better online presence. You can also create a playlist for more direct visibility.
Your videos should be of the highest quality or people will go somewhere else to obtain the information – they should always be presented in high definition. It is also good to develop a professional lead in and sign off to give your YouTube videos more impact. Additionally, make sure to include links to your website and social media platforms on your channel, as well as links back to YouTube everywhere that your company appears online. Have the URL listed on your business cards and any other tangible advertisements for your Plumbing or HVAC company.
Maximizing conversion with your YouTube campaign
Your YouTube channel homepage should be describing your company as a whole, so it is imperative that it is captivating and represents the unique aspects of your business, which will entice visitors to choose you over your competitors. You will want to create an all-encompassing video that is set up to play automatically when visitors navigate to your channel.
Designing an eye-popping thumbnail photograph for every one of your company’s videos will increase the probability of people watching it, liking, and sharing it to their friends, family, and coworkers, helping to significantly boost your rankings. You can also repurpose your videos to be used in blog posts, emails, and digital newsletters. The more places that your videos appear the better your chances are for converting viewers into sales. Lastly, YouTube gives you the option of adding subtitles to your videos, which is not only beneficial for certain customers but will also ensure better placement on all of the major search engines.
If a picture is worth a thousand words, imagine just how effective YouTube marketing can be for your Plumbing or HVAC business. Take the time to incorporate video advertising into your campaign and the results will speak for themselves.
Plumbing & HVAC SEO can help you design the perfect online marketing strategy for your business, just click here to schedule a time to talk with us or call 866-610-4647.
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