The shift is also in the devises we use, it's so much easier to curl up on the couch with a tablet or smartphone and watch a video. Devises like Apple TV and Rocu also stream YouTube and Vimeo channels to your TV. So online video content is not only limited to the computer. Which is great for Uncle Earl who still refuses to get a computer ;)
So let's look at video from a marketing perspective, can your company benefit from videos on your website, social network or YouTube? Hands down, YES. Small businesses need to embrace online video, it's a must. The good news is that it's not expensive and production does not have to be commercial TV quality. Online video is as simple as sitting down with your iPhone video camera and talking about your business. Consumers searching; simply want answers to their questions and video marketing is the ideal solution.
Embrace it, because it's here to stay.
Video statistics source www.emarketer.com
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