Online video views have passed 50% of the population in United States. That's an amazing number, and growing. It's also the reason YouTube is the number two search engine behind Google well ahead of Bing and Yahoo. The interesting thing is that the audience over the next four years is expected to be preteen children, older baby boomers and seniors. So it's not just teenagers sitting around a computer watching backyard brawls. The demographic is a little of everyone. That's a really positive statistic because it really broadens the audience that you can serve your video for.
Let's face it Internet viewers would much rather watch a video than read a page of text, isn't it the same reason a smaller percentage of people actually read books as opposed to the everyone that entertains themselves watching TV. People don't want to sit and think, they want the answers told to them or delivered in an easy to consume message. Why sit down and read for 20 minutes when you can watch a 30 second video.
The shift is also in the devises we use, it's so much easier to curl up on the couch with a tablet or smartphone and watch a video. Devises like Apple TV and Rocu also stream YouTube and Vimeo channels to your TV. So online video content is not only limited to the computer. Which is great for Uncle Earl who still refuses to get a computer 😉
So let's look at video from a marketing perspective, can your company benefit from videos on your website, social network or YouTube? Hands down, YES. Small businesses need to embrace online video, it's a must. The good news is that it's not expensive and production does not have to be commercial TV quality. Online video is as simple as sitting down with your iPhone video camera and talking about your business. Consumers searching; simply want answers to their questions and video marketing is the ideal solution.
Embrace it, because it's here to stay.
Video statistics source www.emarketer.com