Due to a prior engagement co-host Michelle Martin will not be joining us on this week’s episode of The Social Plunge Podcast, instead we have special guest Brett Miller – one of the leading writers at Plumbing & HVAC SEO. The topic of discussion will be email newsletters and how effective they can be when paired up with a strong social media campaign. Steven Sparacino provides some great insights on how to gain more repeat and referral business by using your digital platforms to the fullest, while Brett breaks down the key components of what a quality e-newsletter should entail.
Roughly 2 billion emails are opened each day with more than half of them coming from businesses. In fact the two things people are most likely to check on a daily basis are their emails and Facebook accounts. Creating an email newsletter that can be linked up with your company Facebook page and shared amongst current customers and prospects will help to generate a great return on investment for your plumbing or HVAC business.
Give your viewers a taste of what your company is all about by adding personal photographs. Leave them wanting more by tackling one useful and interesting topic each week. Share links to your 3 most recent blog posts. Get people excited with a contest or upcoming discount. Illustrate your value with reviews and testimonials and add any accreditations you have received like an A+ rating from the Better Business Bureau. What’s great about an e-newsletter is that you can use repurposed content from other digital avenues to create it.
In a recent poll of 5000 marketers 73% said that email marketing was the core to their business, so it goes without saying that incorporating this into your overall strategy will most certainly help your company to grow. Customers will appreciate the sentiment, prospects will notice your efforts, and you will love the additional revenue it creates.
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