Get ready for episode 5 of The Social Plunge Podcast with your hosts Steven Sparacino and the ravishing Michelle Martin. In this week’s episode they are going to be talking about some great tools and how they can help you to create a more effective and efficient social media campaign.
As Michelle explains many social campaigns start off strong, but due to the fact that Plumbing and HVAC businesses are working round-the-clock sometimes consistent updates get lost within the maelstrom of their daily grind. Failing to keep up with a variety of social media posts whether it’s coupons, news, or pictures can generate some negative results both from Facebook and your followers. Here is a list of Steven and Michelle approved tools that will help you out.
- Hootsuite: Here you can upload as many social platforms and accounts that you would like, organize your posts, then create a plan as to what time and day you want them to go out. You can even set them up months in advance. Scheduling consistent updates has never been easier.
- Snip.ly: This is a link-shortening tool that allows you to put a nice call to action in place of a long URL. Drive more traffic to your website, offer a coupon and send customers straight to it, whichever way you choose to use it Snip.ly is a great tool to have on hand.
- Overvideo: If you are posting a video this allows you to place some catchy text over it to entice users to click.
- Zoho SalesIQ: Great tool for keeping track of website traffic. You can see what types of visitors are gravitating to your company as well as what pages they click on in real time. You can even communicate with them via chat.
- Holiday Insights: This is a website that will help you to generate some great content. Help your customers and prospects celebrate Hug a Plumber Day or International AC Appreciation Month. Yes, both of these really exist.
- Canva: Almost like a much simpler Photoshop – add text, incorporate filters, resize, and make those company pictures look fantastic.
- Evernote: Keep everything in your life organized including your social media posts with this easy to use tool. Also, if you purchase the corresponding notebook you can snap a picture of a particular entry and it instantly becomes searchable among all your information.
- BuzzSumo: Looking for the top industry content? Find it fast with BuzzSumo!
Be sure and subscribe to The Social Plunge Podcast by clicking here.
If you are looking for someone who can take care of all your Internet marketing needs, click here to schedule a time to talk with Plumbing & HVAC SEO or call us directly at 866-610-4647.
[bctt tweet="I just listened to another great episode of the Social Plunge Podcast. Social Media for Plumbers!"]
