Traffic & Conversion Summit 2016 Takeaways

Want to learn some sneaky new ways to generate leads?
Want a massive return on your social media efforts?
Want a KILLER email marketing strategy?
Of course you do.

Luckily for you, we have the extra edge to get you there.

The Social Plunge team went to the Digital Marketer Traffic and Conversion Summit this year! We spent 4 days locked in a room with the nations best and brightest digital marketers, and what an experience it was! We're excited to share all of the fascinating tips and tricks we learned over our intensive strategy sessions.
From social media advertising to email marketing, our team has a fresh new outlook on digital branding, and we're ready to share it with you guys! In this episode, we discuss the most essential elements of an effective marketing funnel.

What's the Make or Break Strategy Behind Every High-Performing Campaign?

It isn't advertising dollars, it isn't great reviews, it isn't even a great product.
The one thing that sets great marketing apart from the rest is value-driven content. 
As we discuss in this episode, you don't choose to buy a cup of coffee because you were told, "This is a good cup of coffee."
Chances are, there are more important determinants at play. This is why there's a Starbucks conveniently located at every corner, why they offer free wifi, comfortable couches, and soft lighting. They create the perfect space for their physical product.

So... How Does This Apply to My Service Business?

Easy. Make yourself the Starbucks of the internet. Figure out what your fans want, and give it to them, FOR FREE. Like moths to the light, they will come. More importantly, they will bring their friends. Better still, THEY WILL STAY.
The ultimate question you should be asking is, "How do I create a useful, interesting, and enticing digital space for my fans?"
Long story short, greatness is a state of mind. If you think about WHO YOU ARE as a business instead of WHAT YOU DO, you're bound to create better content. After all, content is king!
Thinking big on social is the driving force behind some of the most successful companies of our time. Don't believe us? Look up entrepreneur rock-star Gary Vaynerchuk's all-social ad agency, Vayner Media!
All this stuff may sound fluffy now, but wait until you hear us unpack this theme with SPECIFIC & actionable processes over the next few weeks.
Get ready.
See you next time on The Social Plunge Podcast!