Social Media Strategy for Plumbers and Plumbing Contractors
There is alot of BUZZ around social media (Facebook, Twitter, Google Buzz, YouTube, etc.) but how can it be leveraged by a plumbing contractor? How can you use social media to grow your plumbing business?
It all starts with understanding that social media is the new "Word Of Mouth". The best way to use it is to enhance the engagement/loyalty of your existing customers, and by extension of that and social media platforms, you will grow your repeat and word of mouth business.
Setup social media profiles on the major sites for your company:
- YouTube
- Google Plus
Send an email blast to your existing email list (if you have one) letting them know that you want to connect with them on your social media profiles. Offer them some incentive to "Like," "Follow" and/or subscribe to you.
- Discount off next purchase
- Discount for their friends and family
- Something of value for FREE
Add social media to your day-to-day business practices and systematically invite your customers to engage with you online.
- Add links to your business cards, brochures, marketing materials, website and email signature.
- Be sure to invite all of your customers to engage after service via follow-up email or as an insert on your invoice.
- POST VALUABLE CONTENT - This may be the most important component of your social media strategy. If you have thousands of fans and followers but don't add value... you will have accomplished nothing. You need to post relevant updates, tips, ideas, techniques, news and special promotions on a daily basis. Try to keep 90% of your posts informational and 10% (or less) promotional.
- Engage with your customers - You need to stay on top of your social media profiles and engage with your fans/followers when/if they post or reply to your profiles.
If you are looking leverage social media to grow your plumbing business and want to obtain page ONE placement on Google, Yahoo and Bing for the plumbing related keywords in your city, we can help.
Watch the videos below. It will be well worth your time.
