The Social Plunge Episode 18 - Social Traffic & Organic Reach
The key to having a impactful social identity and presence is to keep your customers and followers engaged. Content plays a significant aspect in terms of getting that engagement for your social media platforms. We’ve preached on the Social Plunge and in our Internet Marketing efforts for Plumbing & HVAC businesses that ‘Content is King’.
To capitalize on this, you must post regularly, and post captivating content that your followers want to see and read. Organic reach has slowly died over the course of 2016, and it will continue to go down, due to the small/medium size businesses using Facebook Advertising.
Paid reach has become the way to get the most out of your Social Media presence efforts. Facebook Advertising has not only become the cheapest way to advertise your business, but it is also proven to increase your Traffic to your website. Boosting posts is one of many objectives that can truly increase your social traffic, as well as your social media presence.
How Can I Increase My Social Organic Reach?
There are many different ways of increasing your social reach organically. With Facebook being the leading platform for business to connect and engage with their customers, it is recommended to post content that pertains to them. Content that resonates within the local area, and also appealing to your community. If your business is involved with local community events, as well as charities, people love to see this type of activity popping up on their News Feed. When sharing this type of content to your customers and followers, they’re gonna be inclined to share this on their Feed, so their friends see it.
It’s a giant trickle effect that can truly boost your presence without having to put any money into the specific posts. We’ve spoke about how important shares are on Facebook, and that ‘Likes’ are just a vanity metric. Of course you want your content to be liked, but you want to create that incentive to share that specific content on their page as well.
Contests have become a significant strategy to keep people engaged with your page, as well as keeping them coming back to your services. We’ve also seen that many of our clients competitors consistently post contests on their page to keep people enticed with their business page. The contest can be very simple, and the winner terms and conditions can be whatever you want to run with.
Increasing Your Website Traffic with Facebook Advertising
We currently offer Facebook Advertising Management services at Plumbing & HVAC SEO, and we’ve seen a huge increase in social traffic to our clients sites. Simply boosting their blog posts on a month to month basis, sessions have increased 10-20%. Facebook Advertising has many different objectives that you can do to increase your website traffic, one of them being the Boost Post Campaign. Boosting posts with a link within the ad, can bring your followers and customers back to your website to convert as well as make the call for your services.
If you want to learn more on how to optimize your social media presence as well as find out why Facebook Advertising is vital for your Internet Marketing efforts as Plumbing & HVAC business, check out thesocialplunge.com.
Listen in on our previous episodes, as well as stay up to date with new episodes on tips on how to effectively have a solid social media presence.
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