Google Places Tips - Top Citation Sources For Plumbers
1. Proper Claiming and Optimization of your Google Places Listing
2. Having a Consistent N.A.P. (name, address, phone number) profile across the web via Citation Development (getting listed on all the major online directory sites with the same name, address and phone number)
3. Reviews and Google’s confidence in your true service area (see my post on Google Places Optimization Black Belt Technique for more on this). On this post I want to address #2, establishing your NAP Profile across the web via Citation Development. Below is a list of what I have found to be the most important places to ensure that you company is listed in with the same Name, Address & Phone Number.
Top Citation Sources for Google Places Optimization
Probably the most important and most talked about place to list your local business. Getting citations and ratings from many of the sites below can help boost your business’ listing on Google.
The most popular social networking, directory and review site. Aside from counting as a citation for your business in the eyes of the search engines, this site can deliver quite a bit of traffic on it’s own. Business owners will need to learn to deal with the occasional nasty review.
The popular way to check in via your smart phone can also provide a valuable citation for your local business.
A multiple local listing service – UBL.org (along with Localeze below) is one of the major players in the effort to fill in your information once to get listed with multiple yellow pages sites, directories and social networking/review sites. Saves time and effort but may be slower than going direct with the individual sites (see Localeze and InfoUSA below as well).
5) Yahoo Local
Yahoo’s local directory tied to Yahoo Maps.
Business listings, event listings, coupons and reviews.
One of the most authoritative local directories.
8) Bing Local
Bing’s local business listing service tied integrated with maps of cities and towns.
Some SEO’s recommend creating classifieds for your business on popular sites such as Craigslist. There’s some disagreement over whether this is effective from an SEO point of view.
Convenient way to identify where you are and aren't listed on major directories. Provides referrals to Universal Business Listings and Localeze as well as consultants (if you need extra help).
A free and authoritative index that is managed by volunteers. If you can get your business listed, this helps with an authoritative back-link (but not necessarily a local citation). It can be difficult to get a new listing due to the limited resources and large volumes of submissions.
One of the many Internet Yellow Pages directories (IYP). Includes business listings, people search, reviews and local deals.
A multiple local listing service.
A multiple local listings service.
15) Your local Chamber of Commerce
Joining your local chamber of commerce can often get you a business listing (and a citation for local SEO purposes).
Local directory and rating site
17) Merchant Circle
Local directory and rating site
18) Best of the Web
A popular directory with free and paid listing options – specifically for local businesses. They have a Best of the Web Local directory.
Internet yellow pages (also YP.com)
Business.com provides business information but also has a directory.
Business review site (like Yelp).
Your local Better Business Bureaus usually charges for membership and provides a link to your business.
Business and people directory.
A major source of data for various yellowpages and directories – they don’t take business submissions like some of the other data providers or multiple local listings services.
25) Your local newspaper’s Website
Getting an article, business listing or classified ad optimized with your local information and a link can provide a citation for your business.
Internet yellow pages.
A business directory with free and fairly inexpensive paid listing options.
A listing of technology companies that is user-generated.
29) Angie’s List
Service provider directory.
30) Judy’s Book
Local review site.
Business people and company directory.
U.S. and Canadian business directory.
Local directory with ratings
Wiki-based directory of places including schools, businesses, and more – laid out on maps.
Local business directory with ratings.
Business and people listings.
A straightforward internet yellow pages directory.
People and business listings.
Local business listings and ratings.
Local business listings and ratings
Vote for favorite businesses.
Local business listings.
Local listings and ratings.
Social networking and review site (like Yelp).
International social networking and review site.
Social networking and review site.
Pictures associated with maps. Geotag images, upload to Panoramio and add them to your Google Places listings.
Business directory, including featured listings (with additional content such as videos and pictures).
Business journal that includes business directories for certain U.S. cities.
Online store listings and coupons.
Products, services or business listings.
Business directory – seems to have sparse listings.
Network of international business directories.
Places and events for cities and towns, including ratings.
Personal branding site.
Database of people and companies.
Wiki-based business directory.
Yellow pages/local directory.
Online business networking site.
62) City Slick
Free business directory.
63) Busiverse (also businessdb)
A general directory.
65) Service Magic
Directory of service companies (includes a “seal of approval”).
66) Local forums
Forums focused on local areas.
Directory of service providers.
Directory focused on the U.S.
County street maps.
“Create personalized, annotated, customized maps using Google Maps”. Listing businesses in custom maps may help them in ranking for local search.
72) Yellowee (formerly Genie Knows)
Local review site
Ask.com’s local directory
Billed as International Yellow Pages (including multi-lingual listings).
“the ultimate U.S. travel, tourism and relocation guide”.
Want more details on how to optimize your Google Places Listing for Page One Placement? Download our FREE Google Places Optimization Guide.
If you have questions, if you’d like to talk to me directly, if you need someone else to implement all of these strategies to get the ball rolling, I would love the opportunity to work with you. That’s what we do at Contractor SEO. Give me a call at 866-610-4647.