How To Get Online Reviews for Your Plumbing Or HVAC Business
Placement on the Google Map is driven by Optimization, NAP Profile & REVIEWS. On this post, I want to share our proven Review Acquisition System for getting online reviews from your customers on a consistent basis. In our experience, working with Plumbing & HVAC contractors in very competitive markets we’re finding that it really does make a difference, especially when you’ve got a large quantity of legitimate reviews, not just on Google Places but on other sources as well, like the Yellow Pages, Angie’s List & others.
So, how can you get your customers to write reviews?
What we feel is the best thing to do is first of all, have a strategy in your business where you’re consistently asking for reviews.
- Print out review request cards, make sure that each of your guys have a stack it with them, and start passing them out after service. It’s just a simple card that reads “We appreciate your business, if you enjoyed the experience of doing business with us, go here. You can either direct them right to the Google Places page, or, if you want to get a little more strategic, if you have a little more technical know how, direct them back to www.yourwebsite.com/reviews, and have a place on your website that will link out to all your online directory sites. Like Yelp, Kudzu, Insider Pages, CitySearch & Google Places. That way maybe they could write multiple reviews, or maybe for some reason they’re just a big advocate of Kudzu and they want to write the review on Kudzu. Make it easy for them to write a review, and be consistently asking for those types of reviews. The other thing youwant to do is you want to start sending emails to your customers after service.
- Start collecting email addresses and then after service, send your customer some type of email that thanks them for their business and reads “If you had a good experience we’d love to get your feedback. Write us a review.” Again, linking directly to the Google Places page or a place on your website where they can access all of your different review profiles. There’s a couple of different ways you can go with that but when done correctly.
- Automate the review request process by setting up a automated drip email that would go out to customers, thank them for their business & request a review.
Want more details on how to optimize your Google Places Listing for Page One Placement? Download our FREE Google Places Optimization Guide.
If you have questions, if you’d like to talk to me directly, if you feel like “heck, I’d like to have somebody do this for me and implement all of these strategies to help me really get the ball rolling”, I’d love the opportunity to work with you. That’s what we do at Plumber SEO. Give me a call at 866-610-4647.