On this Podcast we will be focusing on Pay-Per-Click search engine marketing strategies and how you can get the best Return from your AdWords budget.

If you run a Pay-per-click campaign currently or have been thinking of getting more actively involved in Google AdWords you won’t want to miss this episode of our Podcast!

There are a lot of moving parts involved in running an effective PPC campaign.  Understanding how the AdWords Auction Process works and how Quality Score impacts your overall cost per click can give you a major competitive advantage. We will be talking through the strategy and tactical approach to properly setting up your ad groups, selecting the proper keywords, writing effective text ads and mapping everything to the most compelling landing pages on your site.

• Why Pay-Per-Click Marketing should be part of your overall marketing strategy for your Plumbing or HVAC Business
• Understanding  the Adwords Auction Process Works
• Why strategically crafted AdGroups built around specific keywords are the key to the profitability of your AdWords campaign
• How setup your AdGroups and why you must develop custom Text Ads & Landing Pages to maximize your success (Emergency Plumbing, Water Heaters, Drain Cleaning, Bathroom Remodeling, Etc)

Download the FREE Guide referenced in the training at http://www.plumberseo.net/ppc-guide or call PlumberSEO directly at 866-610-4647.

On this Podcast, Josh Nelson – Author of The Complete Guide to Internet Marketing for Plumbing Contractors will be sharing his SEO Blueprint defining exactly what you need to do to rank on Google, Yahoo & Bing in the organic / non-paid listings for the most important plumbing & HVAC Keywords in your service area.

He will cover:

• Understanding the search engines (PPC vs. Organic vs. Map Listings)
• The 3 Core Fundamentals of effective Search Engine Optimization for your plumbing or HVAC business
• Keyword Research – what do people actually type into Google when they need your plumbing & HVAC services
• What pages you MUST have on your site to maximize your effectiveness
• On Page Optimization – how to “optimize” the pages on your website for search (Tile Tags, H1 Tags, URL Structure, etc)
• How to get links into your website. The key to ranking on page one for your most important keywords
• Content creation methodology. A drop dead simple process for consistently producing and publishing unique content for your website

Download our FREE Internet Marketing and SEO Guide at http://www.plumberseo.net/free or give us a call at 866-610-4647 if you would like to talk with us directly.

Ever wonder what it takes to get PAGE ONE placement on the Google Map when someone types in your city + plumber, plumbing, emergency plumber, etc. On this Podcast we show you exactly what goes into getting a Page One Listing for your most important keywords on the Google Map.

• Why The Google Map / Google+ Local (Formerly Places) is the #1 most important online marketing source for your Plumbing Business
• How Map Listings differ from Paid & Organic Listings
• The Fundamentals for getting your company listed on the Google Map
• Claim your Google Places Listing
• Optimize your Google Places Listing
• Obtain Citations & establish your NAP (Name Address Profile) online
• Online Reviews
• How To Properly Claim your Google Places Listing
• How To Optimize your Google Places Listing
• The TOP citations sources that you should claim immediately to establish your NAP (Name, Address & Phone Number Profile)
• How to get legitimate reviews from your real customers in your True Service Area

Download our FREE Internet Marketing and SEO Guide at http://www.plumberseo.net/free or give us a call at 866-610-4647 if you would like to talk with us directly.

For your Plumbing Business to succeed you MUST have a proactive internet marketing strategy that includes:

• SEO
• Google Maps Optimization
• Review Acquisition
• Pay-per-click marketing
• Social Media Marketing (Facebook, Twitter, YouTube, Google+, LinkedIn)

Have you ever wondered what the TOP plumbing businesses are doing online?

On this Podcast we are uncover the hidden strategies, techniques and methodologies implemented by the most successful plumbing businesses. Discover how some plumbing businesses dominate Google for the plumbing services in their area and how they are getting hundreds of calls every month directly via the web.

Why is this important to you?

• Better Placement Results in More inbound Phone Calls
• More Booked Service Calls
• More Revenue & Profitability

Download our FREE Internet Marketing and SEO Guide at http://www.plumberseo.net/free or give us a call at 866-610-4647 if you would like to talk with us directly.

On this episode Josh Nelson shares his complete Internet Marketing and SEO Strategy for Plumbing & HVAC Contractors.

• Why Search Engine’s & Internet Marketing is SO important for Plumbing & HVAC Businesses
• How to get your plumbing company listed on the Google Map (AKA Google Places or Googe+ Local) by claiming, optimizing your Google Places Listing, establishing your NAP (Name, Address, Phone Number Profile) and getting REAL reviews from your TRUE customers online. He will even share a proven step-by-step system to systematically requesting and getting online reviews from your customers using email, social media & printed hand-outs)?-
• How To Get Listed in the Organic (Non-Paid) listings for your most important keywords like “Your City + Water Heater Repair”, “Your City + Drain Cleaning”, “Your City + Repiping, etc. He will share what pages you should have on your site, how to optimize those pages for search and how you can RANK for those pages on the first page by proactively building your authority on the Google Index through proactive Link Building and Content Creation.
• He will then share how you as a Plumbing or HVAC Contractor can leverage Social Media (Facebook, Twitter, Google+, etc) to connect with your customers on a deeper level and get MORE REPEAT and Referral business.

For more informative Podcasts and a COMPLETE Guide for implementing this Search Engine Optimization Strategy for your Plumbing Business go to http://plumberseo.net/free or call Josh directly at 866-610-4647 .

On today’s Podcast Josh Nelson explains some advanced SEO & Link Building Techniques. If you have listened to previous posts you will understand the fundamentals of SEO for your plumbing business. On today’s Podcast Josh explains how you can get the ever important inbound links to drive better positioning on Google, Yahoo & Bing for your services in your area.

On today’s program Josh Nelson of PlumberSEO shares his thoughts on Video Marketing for Plumbing & HVAC Contractors.

For more informative Podcasts and a COMPLETE Guide for implementing this Search Engine Optimization Strategy for your Plumbing Business go to http://plumberseo.net/free or call Josh directly at 866-610-4647 .

On today’s PODCAST Josh Nelson of PlumberSEO shares some advanced Google Places Optimization Strategies & Techniques for getting your Plumbing, HVAC or Home Services Business listed on the Google Map in your city.

For more informative Podcasts and a COMPLETE Guide for implementing this Google Places Optimization Strategy for your Plumbing Business go to http://plumberseo.net/free or call Josh directly at 866-610-4647 .

On today’s program Josh Nelson of PlumberSEO shares his thoughts on the importance of Mobile Websites for Plumbing & HVAC Contractors.

For more informative Podcasts and a COMPLETE Guide for implementing this Search Engine Optimization Strategy for your Plumbing Business go to http://plumberseo.net/free or call Josh directly at 866-610-4647 .

On today’s program Josh Nelson of PlumberSEO shares his thoughts on effective PPC / Pay Per Click Marketing Strategy for Plumbing & HVAC Contractors.

For more informative Podcasts and to download the Internet Marketing & SEO checklist go to http://plumberseo.net/free or call Josh directly at 866-610-4647 .