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Can Craigslist Improve Your Plumbing Business?


Can Craigslist Improve Your Plumbing Business?

craigslist-logoThe answer to this question is yes, no and maybe. It all depends on the way in which the business owners utilize Craigslist. Savvy Internet marketers who are able to identify the target audience and create sales copy which entices the reader may find advertising on Craigslist to be incredibly profitable. Conversely Plumbing Contractors that do not do their research and take a spamming approach to advertising on Craigslist are not likely to see significant financial gains.

There is certainly an opportunity to gain financial benefit through advertising on Craigslist. Advertising for all products and services is free on Craigslist making it cost effective. Additionally, Craigslist already receives extensive traffic with approximately ten million visitors generating four billion page views each month so there is no need to drive traffic to the website. While Craigslist offers so many advertising benefits, these benefits may be wasted if the Plumbing company does not do it's research or evaluate the competition.

Research before Posting on Craigslist

Advertising on Craigslist is similar to advertising in other forms of media. Despite the existing heavy traffic flows to the website, successful marketing campaigns require extensive research. This research should provide the Plumbing contractor and his staff with insight into where posting the advertisements to most effectively reach the target audience, how to word the copy of the advertisement to make it most appealing to the target audience and which relevant keywords should be included in the advertising copy to make it likely for members of the target audience to find the advertisement easily when searching for products and services offered by the company.

Research of this capacity can be conducted either online or offline. One of the most effective forms of this type of research is to have members of the target audience fill out market surveys. The answers provided by the participants should give the marketer a good idea of what the target audience is seeking. Incorporating this information into the marketing campaign can make it noticeably more successful.

Evaluate the Competition on Craigslist

The search feature on Craigslist gives a Plumbing business an excellent way to evaluate the competition. Studying the competition is important because it can help you to learn how you can be more successful. This increased success can be a result of determining successful aspects of the competitor's marketing strategy and implementing these strategies as well as determining faulty aspects of the competitor's marketing strategy and avoiding these strategies.

To get a good idea of the competitors who are advertising on Craigslist, use the search feature to search for keywords relevant to your own products and services. You will likely receive search results including advertisements from competitors. Next, carefully analyze these advertisements to determine how your can not only create better products and services at more affordable prices but also write more engaging advertising copy. Many wise Plumbing contractors have the reasoning skills necessary to properly analyze the advertisements for competitors but they often falter when taxed with the dilemma of creating better advertisements. This is when the services of a professional sales copywriter with search engine optimization (SEO) skills becomes a vital part of the equation. This writer can use his SEO training as well as his knowledge on the subject of writing advertising copy to effectively entice members of the target audience to either purchase products or services or at least investigate these products or services further.

2 Responses to “Can Craigslist Improve Your Plumbing Business?”

  1. [...] As an internet marketer, it is essential to have an online presence and to brand yourself as well covered here. YouTube marketing is a great way to achieve both of these things and be able to increase your profits at the same time.Using YouTube as a marketing tool has become ever more popular with the new generation of internet and network marketers. Since mobile phones started to come with built-in cameras, posting a video clip online has become second nature to many people. Using online video marketing really became a natural progression for marketers promoting a product or service online.So how can you use YouTube marketing to bring more traffic to your site and make it a part of your successful marketing campaigns? Here are 6 things you can do to increase your traffic and build your business by marketing on YouTube:1. Start making videos! This might sound like a stupid suggestion but what I really mean is this. Do not worry about how you record you videos. Whether you use a built-in webcam or an external one plugged in through USB. Or you can use your mobile phone. You could use a regular camcorder or even a digital still camera - most of these have a video setting on the top switch. Do not delay making videos because you are worried about the quality.2. Make sure you subscribe to other YouTube members who are in the same or similar industry. This is where the social part of YouTube comes in. The channels you subscribe to will paint a picture of you and add to your personal branding efforts. This goes for adding people as friends as well.3. Post comments on similar channels. Be informative here. Write something original and of value that will be useful to the channel you are commenting on. When other people visit that channel and see your useful comment, you will be increasing traffic to your own channel. Do not spam your web site address. This is very unattractive. Make sure your comment raises a positive eyebrow and your channel will be their next port of call.4. Make sure you include your web site address on your channel. When people see your YouTube channel and like what they see, show them where you want them to go next. Also include your web site URL at the start of the description of each video. That way, if they see your video without visiting your channel page, they will have an address to click through to.5. Be yourself and be natural. There is nothing wrong in making a mistake here and there. Your viewers will know they are dealing with a real person and makes personal branding real. Make sure you stick to the point though. Do a single video for a specific message that you want to get out there. Covering several points about something is fine but just be careful not to go off subject and start waffling - your visitor will quickly press their browser's back button.6. Be consistent with your marketing on YouTube. You will not see any lasting results if you post a single video once a month. You should really be posting 3-4 videos every week as a minimum for effective use of YouTube as a marketing tool.Marketing with YouTube can be a very effective form of branding and marketing yourself and your product or service as an internet or network marketer. Make sure you use a YouTube marketing strategy as part of your marketing campaigns and you will quickly see the benefits to your business. [...]