Social Media Marketing Podcast For Plumbing and HVAC Contractors

Is there any room left for words when it comes to digital marketing? While the old-school approach of engaging text to promote a product or service is not dead yet, people are demanding more visual stimulation. This doesn’t just mean a picture with an audio clip attached to it either, everyone is calling for more videos whether it’s a business or the potential customers they are trying to target.

On episode 11 of The Social Plunge Podcast Steven Sparacino and Michelle Martin are talking to 3-time Emmy award winning videographer Norton Rodriguez Sr. and finding out his take on the importance of video marketing.

While much of Rodriguez’s experience has stemmed from the entertainment industry working with films, television, and music videos he has also developed commercials, but now he is trying his hand at a new form of advertising as the video production director at Plumbing & HVAC SEO. “With these types of videos you can become more personal,” as he goes on to explain the package that is being offered by Plumbing & HVAC SEO. “We fly straight out to the clients and shoot up to ten videos, highlighting their services, trucks, team members, and personality out in-the-field.” This gives prospects a chance to really understand the plumbing or HVAC team they are about to do business with.

In the world of video marketing quality sells. While the owner of a plumbing or HVAC company should be included in the videos, he may not be the ideal spokesperson, as someone who is camera-shy could give off the wrong impression.

Also, for the DIYers out there creating fairly good videos is not as hard as you might think. While it will in no way compare to what Plumbing & HVAC SEO has to offer, an iPhone connected to an external microphone may be a good start for much smaller businesses.

During their conversation with Norton, Michelle and Steve talk about this ever-increasing market on social media, websites and all across the Net. Soon enough the World Wide Web will be the ultimate host to the number 1 form of content – video.

To learn more about video marketing and see what Plumbing & HVAC SEO can do for your business, click here to schedule a time to talk with us or call us directly 866-610-4647.

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The Social Plunge Episode 10 - Your Social Media Q & A

by Josh Nelson on September 25, 2015

Social Media Marketing Podcast For Plumbing and HVAC Contractors

It’s that time again; The Social Plunge is back for their 10th episode. And what better way to move into the double digits then by responding to their true social media audience with a little Q&A session? The fourth wall is coming down folks as Steven Sparacino and Michelle Martin go over some of the most pressing topics in the world of social media.

The Social Plungers begin with a rather alarming newsflash, discussing the ill effects of Facebook anxiety and how to rise above it. Some disconcerting statics are throw your way, from the human desire to disconnect from this overwhelming social landscape or the strained relationships that are created by hurtful online banter.

How does this affect you if you’re a Plumbing or HVAC company? You must learn that anxiety will always be present in the furthering of your business, that negative comments are a part of life and you need to know how to deal with them, and that competition is actually a very beautiful thing. Through the power of Facebook Insights you can gauge your progress vs. your competitors in the search for a more promising marketing future.

The Plungers go on to talk about the need for less promotional content on Facebook and the necessity of creating a personal brand for your Plumbing or HVAC company. Steven and Michelle then sing their praises about the monumental reach you can get from effective Facebook ads.

Lastly, are you following all the rules of Facebook? Then why do you keep getting locked out of your account? Trying to straighten this problem out with the customer service slackers at Facebook could take you months, instead Sparacino and Martin ask you to revert back to their previous podcast episode on Facebook Business Manager for a far more proficient solution.

There you have it guys and gals, the dynamic duo has done it again, bringing you the social media scoops you crave with the type of raw honesty that is becoming rarer in today’s perplexing world.

Do you want these innovative social media strategists working for your team? Speak to the experts at Plumbing & HVAC SEO, click here to schedule a time to talk with us or call us directly at 866-610-4647.

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Video Marketing

Norton Rodriguez – The Video Marketing Master

3-time Emmy award winner Norton Rodriguez Sr. has worked as a videographer and photographer for over 20 years now. From movies and music videos to television and commercials Rodriguez has truly done it all. Now he has decided to take the reigns as a full-time video production director at Plumbing & HVAC SEO.

The truth of today is that if you do not incorporate video marketing into the overall strategy of your business, you may be losing a lot of customers in the process. Video marketing has become increasingly popular and is soon expected to outweigh any other form of content that can be used for advertising purposes.

This is not to say that you should drop everything you are doing and focus solely on video, but let’s get real here a nice 3-5 minute clip that promotes your company will create far more viewer engagement than a block of text.

We go where you are

That is why Plumbing & HVAC SEO has teamed up with top industry talent Norton Rodriguez Sr. in order to give plumbing and HVAC contractors more edge when advertising their business online. For as little as $3,500 dollars we will come to wherever you are located with our world-class video production expert.

Engage your prospects with top-notch video marketing

Nothing is left unattended as Rodriguez collects photos and footage of your team, company trucks, office, and more. We also pick cast members straight from your employee roster to create an enticing video for your home, about us, and why choose us pages on your website, and then produce 30 second informational clips for all of the services that your business provides.

We’ll also assist you in building up a strong YouTube channel along with eye-catching posts for your social media accounts as well. Additionally, an in-the-field perspective that can be given to your customers and prospects can be very helpful as well, such as a technician greeting a homeowner or fixing a water heater in their basement.

Producing amazing results

It’s time for you to capitalize on this amazing lead generator, and at this price you can’t go wrong. See just how effective this form of advertising can be for your plumbing or HVAC business and watch as your sales soar to all new heights.

Here are a couple of examples of what Norton Rodriguez Sr. and the team at Plumbing & HVAC SEO can do for you:

Plumbing & HVAC SEO can put together a great video marketing campaign for your business, click here to schedule a time to talk with us or call us directly at 866-610-4647.

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Everything You Need to Know About WordPress

by Brett Miller on September 22, 2015

WordPress Training

The WordPress Breakdown

The beloved WordPress, the almighty content management system, and the most celebrated form of internal website design and optimization in the world! But it doesn’t start out that way, you need to train yourself to adapt to the undulating world of SEO and take WordPress along with you for this exciting rollercoaster ride.

Most people love WordPress because it serves several purposes at one time in a way that even a handicapped ostrich would understand. You can customize WordPress to your own individual needs and tastes by using plugins, themes, and that thing inside your skull that is referred to as your brain.

Want superb SEO results without having to do anything? Not going to happen, but with a few simple tips you will be well on your way to a more streamlined user experience.

8 WordPress tips for your plumbing or HVAC website

  • Tip 1: WordPress alone can slow down your website, so it’s important to install some kind of caching tool. However, you can make your site even more turtle-like by using overly complicated coding. So if a speedy theme requires a little extra cash for a more simple coding process I encourage you not to be stingy.
  • Tip 2: Want URL’s that actually make sense? Instead of just some random letters and numbers wouldn’t it to be nice to have a cohesive title following that www? Make sure to fine-tune your permalink structure, but remember if you are managing an existing WordPress site you absolutely need to make sure that you have the appropriate 301 redirects first before you are faced with 404 errors, a drop in rankings, and a serious traffic decline.
  • Tip 3: The original setup of WordPress can cost you customers. Say for instance that one of your viewers sees a link for Trane water heaters and to learn more about them they decide to click. Instead of this link opening up in a new tab and keeping your website in tact it replaces it with the manufacturers site, which can be highly disruptive for those interested in your services. Don’t let this happen to you; be sure to make the right adjustments.
  • Tip 4: Newsflash, XML sitemaps are crucial to search, but good ole’ WordPress does not construct them automatically.
  • Tip 5: In standing with a well-backed SEO game choose a Facebook theme that is developed in HTML5. It is also good to make sure that your theme allows for schema inputs.
  • Tip 6: You know how important it is for your website to be mobile-friendly, which is why you must use a theme that has responsive design built in.
  • Tip 7: An over abundance of plugins will surely slow your website down.
  • Tip 8: Take full advantage of Yoast, for search engine optimization tools it is likely the best package out there.

Commanding your SEO

While Word Press can help to improve your SEO if used correctly it will only take you so far. You still have to create your own title tags, meta descriptions, H1’s, and H2’s making sure that they are all crafted in a manner that is both clever and effective at boosting your rankings online.

One (if not the most) essential components to improving your page placement and Web traffic is content – rich, informative, and well-versed content on each one of the pages of your website. Content comes in many forms from videos, text, pictures, slideshows, and more. The more relevant and detailed content that your produce the better your chances are of becoming the most sought after plumbing or HVAC company in the areas that you service.

For superior website design and a wide range of search engine optimization services, contact the experts at Plumbing & HVAC SEO. Click here to schedule a time to talk with us or call us directly at 866-610-4647.

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24-7 Plumbing and Drain –The Biggest is Not Necessarily the Best

by Brett Miller September 18, 2015

24-7 Plumbing and Drain is on the Rise 24-7 Plumbing and Drain may not be the largest plumbing company in the world but they are certainly successful. Founder Donnie Woodruff and his 3 employees are getting far more business then they had initially anticipated due to a combination of strong SEO tactics and speedy service […]

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The Social Plunge Episode 9 - Benefits of Facebook Business Manager

by Josh Nelson September 18, 2015

Welcome back listeners to episode 9 of The Social Plunge Podcast where social media isn’t just a topic of discussion it’s a lifestyle. Plumbers, HVACers lend Steven Sparacino and Michelle Martin your ears as they discuss the multiple benefits of Facebook Business Manager. Get ready for the most effective team management tool out there and […]

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Keeping Up With Facebook Changes to Expand Your Customer Outreach

by Brett Miller September 11, 2015

Catering to the Rules of Facebook Social media has truly taken the world by storm, and for those of you who are thinking about utilizing Facebook as a strong marketing outlet for your Plumbing or HVAC business must take note of the most effective ways to launch your campaign. A well done Facebook page can […]

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Google Penalties – One For Every Website

by Brett Miller September 10, 2015

Google Algorithms & Manual Penalties Can Really Hurt Let’s face it, your ranking on Google has a major impact on how successful your plumbing of HVAC business is and will become. In the days of digital if your website goes unseen you will never receive the leads, calls, and sales that you are looking for. […]

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Keyword Tools & Tactics That Will Get You Thinking Outside the Box

by Brett Miller September 10, 2015

Finding the Best Keywords for Your Business We all know how essential keywords are to the widespread presence of a Plumbing or HVAC business online. However, many people make the mistake of only using Google’s Keyword Planner to generate a list and then simply calling it a day. The fact of the matter is that […]

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Know the Right Way to Advertise on Facebook

by Brett Miller September 10, 2015

The Importance of Facebook Advertising for Your Business Facebook advertising has become increasingly popular, and if you are hoping to grow your plumbing or HVAC business it is crucial that you take advantage of this incredible market. Start by establishing your goals first, know exactly what you want to get from your marketing campaign on […]

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