Introducing Google My Business

by Josh Nelson on June 12, 2014

Google Places now Google My Business.001

Google recently switched to a new system for managing your Google Map Listings. It's called "Google My Business". For years the system that controlled your Google Map listing was Google Places, then it became Google+ Local. NOW it's Google My Business.

On this video we give you an overview of what Google My Business is and showcase some of the new features.

Google My Business Webinar

We are going to be conducting an indepth webinar covering the latest tips, strategies and techniques for getting ranked on the Google Map in your area.

  • What the new Google My Business Is
  • What this changes means for your business
  • New strategies for getting ranked in the Map Listings with “Google My Business”
  • How to take action on this change before your competition for the first mover advantage

Register for our upcoming Google My Business webinar at or call us at 866-610-4647.

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Where To Market Your Plumbing Services Online

by Dean Iodice on April 17, 2014

Want to know the best places to advertise your plumbing business on the Internet? This infographic will get you started.

The world of Internet Marketing is a very crowed space, so where are the best places to spend your marketing dollars? The first thing you have to know is where your clients are, who your clients are, and where are they spending time online. Let's focus on a residential plumbing service. The first thing to look at is Google organic and Google Places. For local business this is the very first place you want to show up. Next you can try and pick up some low hanging fruit running a PPC campaign using Google Adwords.

Social media is yet another good space to be in, but with so many different social media sites where should you start? Facebook is the logical choice because that’s where most B2C customers can be found.

Rather than going into the details and all the numbers I’d like to share this info graphic below with you.

Where to market your Pumbing Business Online


Shamrock Plumbing, a Plumbing Business in Orlando, Fl was able to generate 319 calls via the internet for their plumbing services business by getting their internet marketing right. In this case study we explain how they did it and you can do the same in your business. Check out the Case Study by clicking here.

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I had a conversation with someone a few months back that was convinced it was a good thing to use a different tracking number on every online directory. His thought process was this is a great way to see how much business you are getting from each directory. This is not the first person I have heard this from either, so let me go on record to say that this is a very bad idea. This is not what online directories are for, online directories are for creating a consistent NAP (company name, address and phone number) so Google can see consistency across the internet.

Call tracking numbers

Creating directories known as citations in the internet marketing space does a few different things. First it’s a form of link building and it helps get your business listed on the Google Map. This is one of many things to get your business listed on the map and keep you there. Putting tracking numbers on these directories is a recipe for disaster. It will create an inconsistent NAP and lose your Google map listing. Which will be a much worse hit on your business than knowing that one or two people found you on

Tracking numbers are a great thing to help you gauge what your marketing ROI is. We use tracking numbers on our clients websites but we do it in a way that does not hurt their NAP.

3 Correct Ways To Use Call Tracking Numbers The Right Way

1. Never use tracking numbers on online directories.

2. On your website tracking numbers should be using in a graphic on the header of the site or in a proxy that switches using a Javascript.

3. Always make sure your NAP is used on the contact us page and in the footer of the site.

Tracking numbers are great way to determine where your business is coming from, but they must be used the right way, if not they could cause more damage than good.

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The State Of Search Desktop vs Mobile

by Dean Iodice on April 14, 2014

Are you capturing customers on as many platforms as possible? Four years ago that question meant, are you marketing your plumbing business using the Internet as well as other medias like print, TV and radio. Today that same question means, do you have a mobile version of your website?

If you have overlooked the importance of having a mobile version of your website then this is costing you business. Did you know that there were 350 billion searches done in the United States in 2013? You might be shocked to find out that 65% of those searches were on mobile devices. Over the next 4 years mobile mobile search will increase up to 26 times. The numbers are staggering, and plumbing businesses that ignore or don’t have the right type of mobile site will be left behind.

With all those mobile stats desktop search is still on top, however mobile is very close. From a marketing standpoint you should not pick one platform over the other but should be looking at ways to have a strong mobile presence.

One thing to keep in mind is that the way people search on both of these platforms is different. Desktop searchers still opt to search at the keyword level using terms like City+Plumber but also very much search using long tail keyword terms (multiple keywords put together to form a sentence, statement or question). On mobile devices there are two forms of search, typing and voice.

This info graphic details the numbers a little closer.

Desktop Search vs Mobile Search

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How Not To Use Facebook

by Dean Iodice April 9, 2014

I didn’t plan on writing this article when I walked into the office this morning. But when I logged into to our PlumberSEO Facebook page I had a long list of messages from people I don’t know, which is fine because I like interacting with people on Facebook. Two of these contacts were different, they […]

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Amazing Customer Service Requires Balance

by Dean Iodice April 8, 2014

I recently had a conversation with someone about customer service. His thought was that it just does not matter, people want the cheapest price and don’t care about customer service. I laughed out loud, that’s the craziest thing I ever heard. Today people demand the highest levels of customer service and payment has nothing to […]

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5 Reasons Why Company Culture Should Be A Priority For Your Business

by Dean Iodice April 4, 2014

Company culture is a term thrown around in so many businesses that think they understand what it means. Everybody wants a company culture but very few understand what it is or how to deliver it. I use to work for a dot com company back in the 90's who installed a Nintendo game system and […]

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3 Types Of Search Queries Which One Is Finding You

by Dean Iodice March 24, 2014

What someone types into a search engine is called a search query.  It’s very important to understand the type of traffic that is coming to your website with the understanding that quantity is not better than quality. When getting your website to rank in the search engine results it’s very important to rank for the […]

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How to track the ROI of your Internet Marketing for Plumbing & HVAC Businesses

by Josh Nelson March 20, 2014

On this episode of The Plumbing & HVAC Internet Marketing Podcast Josh Nelson, author of The Complete Guide To Internet Marketing for Plumbing Contractors talks about how to track the ROI (Return on Investment) of your various only marketing initiatives. Please post your feedback or follow up questions below in the comments section. We would […]

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How to build links & authority for your Plumbing & HVAC Business

by Josh Nelson March 14, 2014

Podcast: Play in new window | Download On this episode of the Plumbing & HVAC Internet Marketing Podcast Josh Nelson, author of The Complete Guide To Internet Marketing for Plumbing Contractors talks about building links & authority so that your plumbing and HVAC business can rank on Google Page One. Please post your feedback or […]

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