Social Media Marketing Podcast For Plumbing and HVAC Contractors


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The Social Plunge Episode 12 - Likes Vs. Shares

by Josh Nelson on October 30, 2015

Social Media Marketing Podcast For Plumbing and HVAC Contractors


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Social Media Marketing Podcast For Plumbing and HVAC Contractors

Is there any room left for words when it comes to digital marketing? While the old-school approach of engaging text to promote a product or service is not dead yet, people are demanding more visual stimulation. This doesn’t just mean a picture with an audio clip attached to it either, everyone is calling for more videos whether it’s a business or the potential customers they are trying to target.

On episode 11 of The Social Plunge Podcast Steven Sparacino and Michelle Martin are talking to 3-time Emmy award winning videographer Norton Rodriguez Sr. and finding out his take on the importance of video marketing.

While much of Rodriguez’s experience has stemmed from the entertainment industry working with films, television, and music videos he has also developed commercials, but now he is trying his hand at a new form of advertising as the video production director at Plumbing & HVAC SEO. “With these types of videos you can become more personal,” as he goes on to explain the package that is being offered by Plumbing & HVAC SEO. “We fly straight out to the clients and shoot up to ten videos, highlighting their services, trucks, team members, and personality out in-the-field.” This gives prospects a chance to really understand the plumbing or HVAC team they are about to do business with.

In the world of video marketing quality sells. While the owner of a plumbing or HVAC company should be included in the videos, he may not be the ideal spokesperson, as someone who is camera-shy could give off the wrong impression.

Also, for the DIYers out there creating fairly good videos is not as hard as you might think. While it will in no way compare to what Plumbing & HVAC SEO has to offer, an iPhone connected to an external microphone may be a good start for much smaller businesses.

During their conversation with Norton, Michelle and Steve talk about this ever-increasing market on social media, websites and all across the Net. Soon enough the World Wide Web will be the ultimate host to the number 1 form of content – video.

To learn more about video marketing and see what Plumbing & HVAC SEO can do for your business, click here to schedule a time to talk with us or call us directly 866-610-4647.

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The Social Plunge Episode 10 - Your Social Media Q & A

by Josh Nelson on September 25, 2015

Social Media Marketing Podcast For Plumbing and HVAC Contractors

It’s that time again; The Social Plunge is back for their 10th episode. And what better way to move into the double digits then by responding to their true social media audience with a little Q&A session? The fourth wall is coming down folks as Steven Sparacino and Michelle Martin go over some of the most pressing topics in the world of social media.

The Social Plungers begin with a rather alarming newsflash, discussing the ill effects of Facebook anxiety and how to rise above it. Some disconcerting statics are throw your way, from the human desire to disconnect from this overwhelming social landscape or the strained relationships that are created by hurtful online banter.

How does this affect you if you’re a Plumbing or HVAC company? You must learn that anxiety will always be present in the furthering of your business, that negative comments are a part of life and you need to know how to deal with them, and that competition is actually a very beautiful thing. Through the power of Facebook Insights you can gauge your progress vs. your competitors in the search for a more promising marketing future.

The Plungers go on to talk about the need for less promotional content on Facebook and the necessity of creating a personal brand for your Plumbing or HVAC company. Steven and Michelle then sing their praises about the monumental reach you can get from effective Facebook ads.

Lastly, are you following all the rules of Facebook? Then why do you keep getting locked out of your account? Trying to straighten this problem out with the customer service slackers at Facebook could take you months, instead Sparacino and Martin ask you to revert back to their previous podcast episode on Facebook Business Manager for a far more proficient solution.

There you have it guys and gals, the dynamic duo has done it again, bringing you the social media scoops you crave with the type of raw honesty that is becoming rarer in today’s perplexing world.

Do you want these innovative social media strategists working for your team? Speak to the experts at Plumbing & HVAC SEO, click here to schedule a time to talk with us or call us directly at 866-610-4647.

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Plumbing & HVAC SEO – Bringing Video Marketing Straight to Your Door

by Brett Miller September 24, 2015

Norton Rodriguez – The Video Marketing Master 3-time Emmy award winner Norton Rodriguez Sr. has worked as a videographer and photographer for over 20 years now. From movies and music videos to television and commercials Rodriguez has truly done it all. Now he has decided to take the reigns as a full-time video production director at […]

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Everything You Need to Know About WordPress

by Brett Miller September 22, 2015

The WordPress Breakdown The beloved WordPress, the almighty content management system, and the most celebrated form of internal website design and optimization in the world! But it doesn’t start out that way, you need to train yourself to adapt to the undulating world of SEO and take WordPress along with you for this exciting rollercoaster […]

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24-7 Plumbing and Drain –The Biggest is Not Necessarily the Best

by Brett Miller September 18, 2015

24-7 Plumbing and Drain is on the Rise 24-7 Plumbing and Drain may not be the largest plumbing company in the world but they are certainly successful. Founder Donnie Woodruff and his 3 employees are getting far more business then they had initially anticipated due to a combination of strong SEO tactics and speedy service […]

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The Social Plunge Episode 9 - Benefits of Facebook Business Manager

by Josh Nelson September 18, 2015

Welcome back listeners to episode 9 of The Social Plunge Podcast where social media isn’t just a topic of discussion it’s a lifestyle. Plumbers, HVACers lend Steven Sparacino and Michelle Martin your ears as they discuss the multiple benefits of Facebook Business Manager. Get ready for the most effective team management tool out there and […]

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Keeping Up With Facebook Changes to Expand Your Customer Outreach

by Brett Miller September 11, 2015

Catering to the Rules of Facebook Social media has truly taken the world by storm, and for those of you who are thinking about utilizing Facebook as a strong marketing outlet for your Plumbing or HVAC business must take note of the most effective ways to launch your campaign. A well done Facebook page can […]

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Google Penalties – One For Every Website

by Brett Miller September 10, 2015

Google Algorithms & Manual Penalties Can Really Hurt Let’s face it, your ranking on Google has a major impact on how successful your plumbing of HVAC business is and will become. In the days of digital if your website goes unseen you will never receive the leads, calls, and sales that you are looking for. […]

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