Where To Get Your First 10 Solid Backlinks

by Dean Iodice on March 13, 2015

Where do you get your first 10 backlinks

Regardless of what you hear, backlinks are still very important to an SEO campaign. A few years ago link building was highly abused. Black hat SEO's (the guys who make promises they can't keep and try to game the system) took advantage of a loophole in Googles algorithm. Links were known to be very important, so everyone went out and got tons of links, links that had nothing to do with their industry. An entire industry of link brokers were created, selling links based on page rank. The more links you had the higher you climbed in the SERPs (Search Engine Results Page).

Then one day Google swept in and burst the bubble. It devastated the industry, very much like the hit the real estate industry took just a few years ago. Now websites that were on page 1 in Google were gone. I mean gone from existence. Sandboxed out of the Google search index. You might have been affected by this. We had some clients come to us with a messy link structure that required hours and hours of picking out bad links from a sites profile. I personally spend two weeks on one project as they had 16,000 links pointing to their website, many of which were what Google considered suspect links.

Shorty after Google swept in and punished all these sites, links became the devil. So what is one to do? The truth is links are still very much important, and understand that you cannot control the sites that link to you. So if Gary your most hated competitor down the street wants to sabotage your listings. Could he just point bad links at your site? Yes and no. The amount of time it would take would be crazy for him to waste. Pointing just a few bad links at a site does not kill a sites listings.

So how does one get good links to their website? Well Googles definition is to just write great content and people will link to it. But can a plumbing company write content compelling enough to attract good links, or any links at all? It depends on the content you write. Very few people will link to your home page or service pages. Pages on a plumbing website that can attract links might be good a informative blog post, resource pages and don't be afraid to post a few very basic DIY pages. A home owner who wants to change a washer in their faucet does not want to call a plumber to do it for them. But they would like to know how to simply do it themselves. When you become the resource of information for them, a couple of things happen. 1. When a bigger job comes along you are the one to hopefully get it because they remember you. 2. You get a link because great resources attract links.

But just writing great content is not enough, here are 20 ways you can get solid links that will help your site move up in the rankings.

1. Chamber of Commerce
Are you a member of your local Chamber of Commerce? If not join today. It's a couple hundred dollars a year. You don't have to attend any of the meetings, and the you'll be hard pressed to get any business from it, but a link on their website is solid.

2. Join the BBB
Known as the biggest scam in modern business history the BBB does little for your business but the link holds a lot of weight. It's a must have link for a small local plumbing company.

3. Press Releases
Writing a press release and sending over to PR Newswire for SEO purposes is a thing of the past. But drafting a good press release for your local market and sending to a few local papers might get you some good links.

4. Suppliers Websites
Are you an authorized dealer for supplies that you install? If so you should be listed on the suppliers website. Some charge for this but most don't. In any case it's a good industry related link.

5. Social Media Profiles
Most social media sites have a no-follow link structure, meaning the links don't pass the google authority to your website. In any case they are still solid and good to have. Facebook, Twitter, Google+ and LinkedIn are all great social sites to be a part of.

6. Local Directories
If you have a business location for your shop, then it's a must be listed in local the directories. Local directories serve 2 purposes. First you need them to help your NAP (Name, Address and Telephone Number across the Internet). Because you add your URL to the listing it creates a great link opportunity. The main directories you should be targeting are Yellow Pages, Bing, Google, Foursquare, Super Pages, Yelp, Citysearch, Merchant Circle and Manta just to name a few.

7. Associations
Associations are gold, do you belong to QSC, PHCC, Nexstar or Service Roundtable? These associations usually have a membership directory.

8. Online Trade Sites
All the big trade magazines have a website to supplement their print issues. They are always on the lookout for great content. Connect with one of them and ask how you can write a monthly article. The by line would link back to your website.

9. Sponsorship
Turn to the the local college to see if they have a plumbing certification course or classes. They may have sponsorship opportunities. Listed on their website as a sponsor is a great link pointing back to your website.

10. Friends in other industries
Do you have a friend who has and HVAC company in your city? If so, offer a link exchange with him. It's a similar industry and a nice link to add to your list.

It just takes a little creativity to capture some good quality links that could help your website rise to the top.

Are you struggling to get your company listed in the search engines? There are a lot of little things that need to be done on a consistent basis. If this sounds overwhelming, we have the solution to help you tackle this. PlumberSEO has been helping plumbing companies get more calls back taking their Internet Marketing to the next level. 

Interested in learning more about how we can help your company grow? Contact us today at 866-610-4647.

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PlumberSEO Podcast Episode 1

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20 Plumbing Tag Lines

So many plumbing companies don't have a slogan or tag line for their company. Either they never thought of it or they may not think it's important. But here is something to think about. Your tag line may be the one thing a potential customer remembers about you, which could generate business down the road.

I've put some together below, use them or modify them.

  1. A flush beats a full house.
  2. Call the best, flush the rest.
  3. Comfortable living specialists
  4. Even our plumbers smell good.
  5. Experts in all aspects.
  6. Honest. professional. Affordable.
  7. I pity the stool.
  8. If water runs through it…. We Do It!
  9. Laying pipe since (year).
  10. One call does it all.
  11. Plumbing done right. Guaranteed!
  12. Plumbing repairs and honest answers.
  13. Premier service. Premier quality.
  14. Professional plumbing, friendly service.
  15. The best place to take your leaks.
  16. We repair what your husband fixed.
  17. The Plumbers Who Care.
  18. The Number 1 Company In the Number 2 Business.
  19. The Drip Doctors
  20. One Call Unclogs Em All

Craft a slogan that defines your company values. Don't be afraid to be funny, people connect with comedy.

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On this episode of the Plumbing & HVAC Internet Marketing Podcast, we discuss the latest changes that Google has made to their algorithm that may be hurting your rankings

These changes include:

  • You can no longer get away with duplicate content

  • You can no longer use irrelevant and low quality links to move up in the rankings

  • You need a real, physical office in order to rank well on Google Maps

 You can watch the video based version of this Podcast below:

You can see all of the slides from the presentation below:

If you are even more curious about getting your
Internet Marketing right,
Feel free to give us a call at 866-610-4647.
Click HERE to schedule a time for us to talk,
so we can help you take your business to the next level.


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Is Your Website Mobile Ready? Googles New Mobile Algorithm Adds Mobile Friendly Factors On April 21 2015

by Dean Iodice February 27, 2015

Mobile Sites Are About To Explode How is your website ranking on Google today? Look at your analytics report, how many visitors are coming to your website? How much of the traffic is from mobile devices? I’m willing to bet your mobile traffic is about 40% or more. That 40% will only get higher as […]

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Amazon Selling Services: A Great Tool To Get Your Foot In The Door

by Dean Iodice January 28, 2015

Buy a book, rent a movie, purchase the newest version of Madden for your XBOX and oh don’t forget to book the plumber. This is not as far fetched as it sounds. In fact it’s a reality with the introduction of Amazon’s new service called Amazon Services. Amazon wants it all and now they are […]

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Introducing Google My Business

by Josh Nelson June 12, 2014

Google recently switched to a new system for managing your Google Map Listings. It's called "Google My Business". For years the system that controlled your Google Map listing was Google Places, then it became Google+ Local. NOW it's Google My Business. On this video we give you an overview of what Google My Business is […]

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Where To Market Your Plumbing Services Online

by Dean Iodice April 17, 2014

Want to know the best places to advertise your plumbing business on the Internet? This infographic will get you started. The world of Internet Marketing is a very crowed space, so where are the best places to spend your marketing dollars? The first thing you have to know is where your clients are, who your […]

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Understanding How To Correctly Use Call Tracking Numbers

by Dean Iodice April 17, 2014

I had a conversation with someone a few months back that was convinced it was a good thing to use a different tracking number on every online directory. His thought process was this is a great way to see how much business you are getting from each directory. This is not the first person I […]

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The State Of Search Desktop vs Mobile

by Dean Iodice April 14, 2014

Are you capturing customers on as many platforms as possible? Four years ago that question meant, are you marketing your plumbing business using the Internet as well as other medias like print, TV and radio. Today that same question means, do you have a mobile version of your website? If you have overlooked the importance […]

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