Recent data released by Sageworks substantiates the growth within construction, the largest sector of business, which includes Plumbing and HVAC.
Josh Nelson and Dean Iodice, co-founders of PlumberSEO, are working hard to show business owners and plumbing technicians that investing in internet marketing is the smartest thing they can do to grow profits: “The disparity in profitability is obvious at a closer look when comparing the success of plumbing and HVAC companies that are easily found online, to the success of those that are not,” said Nelson.
LocalSearchStudy.com published a recent study showing that 79% percent of people search online before hiring most services; and they search by business category instead of names. Because of that growing number of online searches, internet marketing plays a large factor in the increasing profitability of U.S. private companies. According to Iodice, it [Internet marketing] becomes more than just an option: “It’s really a must! For every plumbing business [or any business that depends on customers to survive], having an online presence is just as important – or more – as physically showing up for work.”
Nelson complements, saying: “Businesses need to be seen where their prospects are looking – online. Companies that have not adopted an internet marketing strategy have struggled, while many that have employed those tactics have flourished.”
They defend that the power of internet marketing is even greater when focused on a local area, targeting a local audience. Utilizing a number of marketing tools such as search engine optimization (SEO), internet advertising and managing social media, they are able to ensure their customers have premium rankings at the top of a prospect's search results, driving them to a business website where they can virtually hire the service.
Phillip Maurici, the owner of The Clean Plumbers in Tampa, FL stated: “My plumbing business finished 2012 with the highest level of profitability since I have been in business.” With 31 years of experience, he admits: “Until I implemented a proactive Internet marketing strategy, I was not able to get in front of my prospects at the exact moment they were looking for the type of service offered by my company. Now that PlumberSEO helped me build a solid online presence, I get calls almost every day.”
About PlumberSEO
PlumberSEO specializes in helping plumbing and HVAC contractors increase their exposure and grow their customer base by employing online marketing strategies, such as search engine optimization, map optimization, social media management, and various online lead generation tools. Co-founders Josh Nelson and Dean Iodice are co-authors of The Complete Guide To Internet Marketing for Plumbing Contractors, hosts of the Plumbing Marketing Profits Podcast, members of the Plumbing Heating Cooling Contractors Association, and national speakers, conducting educational seminars for plumbers and HVAC contractors throughout the country. More information can be found at www.plumberseo.net.
